ࡱ> ?A:;<=>y 2bjbj {{ ZZ8$$$B"H^:S(S(S(JBLBLBLBLBLBLB$DGtpBS(((@S(S(pB{ B=)=)=)S(jJB=)S(JB=)=)6=<:@ ЂzUe(j>6BB0B>`I')I8F@F@8I~@S(S(=)S(S(S(S(S(pBpB=)S(S(S(BS(S(S(S(IS(S(S(S(S(S(S(S(S(Z z:  MEMORANDUM Date: July 17, 2012 To: Board From: Henry Jennings & Gary Fish Subject: Background on the Think First Spray Last Catchphrase __________________________________________________________________________________ Public Law 1997, Chapter 389 established the state policy to minimize reliance on pesticides. Following enactment of the law, the Board reviewed and discussed the law and ideas about implementing its intent. The Board decided it was logical to target homeowner use of pesticides to promote the principles of Integrated Pest Management (IPM) because: Sales information indicated a sharp increase in residential pesticide use Licensed applicators had already received years of IPM training BPC surveys and anecdotal evidence indicated that homeowners give little thought to pesticide use In developing a homeowner outreach campaign, the staff decided that the term Integrated Pest Management was too much like jargon and/or too bureaucratic to effectively market to homeowners. Consequently, they diligently worked to create a short, catchy, easy-to-remember and understand phrase that would convey the key concepts of IPM to homeowners. The result was the Think First Spray Last (TF-SL) catchphrase which was later coupled with a caterpillar image to form the BPC logo. The logo was first used on refrigerator magnets and incorporated into the BPC homepage in1998. Shortly thereafter, the staff reserved the Uniform Resource Locator (URL) of  HYPERLINK "http://www.thinkfirstspraylast.org" www.thinkfirstspraylast.org . TF-SL and the caterpillar logo were promoted widely to the homeowner audience beginning somewhere around 1998. In the Master Gardener trainings that Gary conducts, he explains how growers and professional applicators have been practicing IPM for many years. Although the message was initially intended to convey IPM just to homeowners and other untrained applicators, it gradually took on the broader meaning of representing IPM in a less bureaucratic tone. TF-SL quickly became widely popular with partner organizations promoting stewardship and sustainability principles to homeowners. It is very easy to remember, which allows homeowners to quickly find the BPC homepage. Evidence of its utility is reflected in the popularity of the BPC websites, which collectively received over 442,000 page views in the last fiscal year, 47% of the Departments total. In summary, the TF-SL catchphrase was developed to convey the principles of IPM to homeowners following the enactment of Public Law 1997, Chapter 389 which established the state policy to minimize reliance on pesticides. It became popular with partner organizations, was easy to remember, and gradually took on more prominence in BPC outreach efforts. The staff has not been aware of any criticism of the catchphrase until now.     ( Page  PAGE \* Arabic \* MERGEFORMAT 2  TIME \@ "MMMM d, yyyy" July 19, 2012 Paul R. LePage Governor State of fb88 Department of Agriculture, Food and Rural Resources Board of Pesticides Control 28 State House Station Augusta, fb88 04333-0028Walter E. Whitcomb Commissioner Henry S. 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TTDZADZAL0 PE  TTDZADZAL0 P- TpDZADZAL0 Xmail:  T?DZADZAL0 tpesticides@maine.gov  TT@oDZADZA@L0 P 0 TpDZADZApL0 www.thinkfirstspraylast.org  TTDZADZAL0 P  TT/DZADZAL0 P 0 TTDZADZAML0 P Rp@Times New Roman5$73_m1$7 474Ev14$7 lv1`G* Times ew RomanH4Cp1߄4ln14b24ldv% % % '% Ld?!??% (  !0 " !-!-Rp@Times New RomanD_m1D 8(Ev18D v1`G* Times ew RomanhCp1ߤln1b2dv% % % Rp@Times New RomanD_m1D 8(Ev18D v1`G* Times ew RomanhCp1ߤln1b2dv% % % % % %   TT6<DZADZA6L-PP% % %  Td=RDZADZA=L-TAUL % % %  TXS]DZADZASL-PR.% % %  TT^`DZADZA^L-P % % %  TTagDZADZAaL-PL% % %  T&" WMFC $$ThmDZADZAhL-PE% % %  TTntDZADZAnL-PP% % %  T`uDZADZAuL-TAGE% % %  TTDZADZAL-P  !-"  % % %  TTDLDZADZADL-PG % % %  TxM{DZDZL-\OVERNOR% % %  TT|DZADZA|L-P  Rp@Times New RomanD_m1D 8(Ev18D !v1`G* Times ew RomanhCp1ߤln1b2! dv% % %   TT`cDZADZA`L-P  " !-Rp@Times New RomanD_m1D 8(Ev18D #v1`G* Times ew RomanhCp1ߤln1b2##dv% % % Rp@Times New RomanD_m1D 8(Ev18D &v1`G* Times ew RomanhCp1ߤln1b2 &0%dv% % % % % %   TTZ7bIDZADZAZFL-PS % % %  T|c8HDZADZAcFL-\TATE OF   % % %  TT7IDZADZAFL-PM% % %  Td8HDZADZAFL-TAINE  % % %  TT7IDZADZAFL-P  !-"  % % %  TTK]DZADZAZL-PD % % %  TL0\DZADZAZ L-hEPARTMENT OF    % % %  TT1K;]DZADZA1ZL-PA % % %  T<L\DZADZA<Z L-`GRICULTURE   % % %  TTK]DZADZAZL-P,% % %  TTL\DZADZAZL-P % % %  TTK]DZADZAZL-PF % % %  T|L\DZADZAZL-\OOD AND  % % %  TTK]DZADZAZL-PR % % %  TlL*\DZADZAZL-XURAL % % %  TT+K6]DZADZA+ZL-PR % % %  T|7L~\DZADZA7ZL-\ESOURCES % % %  TTK]DZADZAZL-P  !-"  % % %  TT _+qDZADZA nL-PB % % %  T|,`opDZADZA,nL-\OARD OF  % % %  TTp_zqDZADZApnL-PP % % %  T{`pDZADZA{n L-`ESTICIDES   % % %  TT_qDZADZAnL-PC % % %  Tp` pDZADZAnL-XONTROL  % % %  TT_qDZADZAnL-P  !-"  % % %  TX9rJDZADZA9L-P28 % % %  TTKsNDZADZAKL-P % % %  TTOrWDZADZAOL-PS % % %  TlXsDZADZAXL-XTATE  % % %  TTrDZADZAL-PH % % %  TlsDZADZAL-XOUSE % % %  TTrDZADZAL-PS % % %  TpsDZADZAL-XTATION  % % %  TTrDZADZAL-P  !-" % % %  % % %  TT'1DZADZA'L-PA % % %  Tp2hDZADZA2L-XUGUSTA  % % %  TTilDZADZAiL-P,% % %  TTmuDZADZAmL&" WMFC $$-P % % %  TTvDZADZAvL-PM% % %  TpDZADZAL-XAINE  % % %  TlDZADZAL-X04333  TTDZADZAL-P- TdDZADZAL-T0028 % % %  TTDZADZAL-P  " !- % % %  TTKYDZADZAWL-PW % % %  TpMXDZADZAWL-XALTER % % %  TXKYDZADZAWL-PE.% % %  TTMXDZADZAWL-P % % %  TTKYDZADZAWL-PW % % %  TxM XDZADZAWL-\HITCOMB% % %  TT KYDZADZA WL-P  !-"  % % %  TTYgDZADZAeL-PC % % %  T[fDZADZAe L-dOMMISSIONER% % %  TTYgDZADZAeL-P  !-"   TTguDZADZAsL-P  !-"  % % %  TTuDZADZAL-PH % % %  TlwDZADZAL-XENRY % % %  TXuDZADZAL-PS.% % %  TXwDZADZAL-P % % %  TTuDZADZAL-PJ% % %  TxwDZADZAL-\ENNINGS% % %  TTuDZADZAL-P   % % %  TTDZADZAL-PD % % %  TxDZADZAL-\IRECTOR% % %  TTDZADZAL-P  " ' % Ld!??%  % Ld!??%  % Ld!??%  % Ld!??%  % Ld!??% " F(GDIC!b $$==_8 88% % W$>1>% % $$AA( " FGDICRp @Times New Roman')0&_m1) &x)'Ev1&) ,(v1`G* Times ew Roman&Cp1&ln1'b2 ',(P'dv% % %   TTDZADZAL0 P    T]DZADZA] L0 `MEMORANDUM   TTDZADZAL0 P    TTMSDZDZL0 P    TlMlDZDZL0 XDate:  TTm|DZADZAmL0 P  TT}DZADZA}L0 P 0 TDZADZA L0 hJuly 17, 2012 TT DZADZAL0 P    T`M`DZADZAM L0 TTo:  TTa|DZADZAa L0 P  TT}DZADZA} L0 P 0 TlDZADZA L0 XBoard  TTDZADZA L0 P    TlMp DZADZAML0 XFrom:   TTq| DZADZAqL0 P  TT} DZADZA}L0 P 0 Ta DZADZAL0 Henry Jennings & Gary Fish     TTbh DZADZAbL0 P    T|M!}3DZADZAM0L0 \Subject:  TT~!3DZADZA~0L&" WMFC $p$0 P / T!*3DZADZA0L0 pBackground on the  TT+!03DZADZA+0L0 P  T1!}3DZADZA10 L0 dThink First   TT~!3DZADZA~0L0 P  TT!3DZADZA0L0 P  T!3DZADZA0 L0 `Spray Last   TT!3DZADZA0L0 P  TT!3DZADZA0L0 P  T!%3DZADZA0 L0 dCatchphrase  TT&!,3DZADZA&0L0 P    T8M3EDZADZAMBRL0 __________________________________________________________________________________ TT3EDZADZABL0 P    TTMESWDZADZAMTL0 P    TMXjDZADZAMg L0 dPublic Law    TdXjDZADZAgL0 T1997 TPXjDZADZAg+L0 , Chapter 389 established the state policy    TXXjDZADZAgL0 Pto TTXjDZADZAgL0 P  TxXjDZADZAgL0 \minimiz   TTX jDZADZAgL0 Pe TT XjDZADZA gL0 P  TXjDZADZAgL0 xreliance on pesticides  TXXjDZADZAgL0 P.    THMjb|DZADZAMy*L0 Following enactment of the law, the Board        Tcj|DZADZAcy L0 hreviewed and   Tj|DZADZAy L0 `discussed  TjN|DZADZAy L0 hthe law and i  TOj|DZADZAOy L0 ddeas about    TPM}fDZADZAM+L0 implementing its intent. The Board decided       Tg}DZADZAgL0 pit was logical to    T0}DZADZA&L0 target homeowner use of pesticides to      TMDZADZAM;L0 promote the principles of Integrated Pest Management (IPM)         T| DZADZAL0 \because: TT DZADZA L0 P  Rp @Symbol0'(h d%_m1( %(D&Ev1%( L*v1`5Symbol%Cp1(&ln1<&b2T&L*p)dv% % % Rp @"Arial0'(d%_m1( %(D&Ev1%( l,v1`3.* Arial%Cp1(&ln1<&b2T&l,+dv% % %  % % %  TTelDZADZAeL0 P% % %  TTl|DZADZAlL0 P % % %  T}BDZADZA}IL0 Sales information indicated a sharp increase in residential pesticide use       TTCIDZADZACL0 P   % % %  TTelDZADZAeL0 P% % %  TTl|DZADZAlL0 P %&" WMFC $P$ % %  Td}DZADZA}L0 TLice  TDZADZA;L0 nsed applicators had already received years of IPM training  TTDZADZAL0 P   % % %  TTelDZADZAeL0 P% % %  TTl|DZADZAlL0 P % % %  T}PDZADZA}L0 BPC surveys and anecdotal evide  T Q'DZADZAQ L0 nce indicated that homeowners gi     T(DZADZA(L0 ve little thought to pesticide      T`}DZADZA}L0 Tuse TTDZADZAL0 P    T`MDZADZAM.L0 In developing a homeowner outreach campaign, t      TDZADZAL0 xhe staff decided that  TGDZADZA L0 `the term   TTHLDZADZAHL0 PI TMDZADZAM L0 `ntegrated  TTDZADZAL0 PP  TdDZADZAL0 Test    TTMZDZADZAML0 PM Td[vDZADZA[L0 Tanag TlwDZADZAwL0 Xement  TTDZADZAL0 P  TDZADZA4L0 was too much like jargon and/or too bureaucratic to    TDZADZA"L0 effectively market to homeowners.       TM%DZADZAM"L0 pConsequently, the   TT%DZADZA"L0 Py TT%DZADZA"L0 P  Tv%DZADZA"L0 diligently worked to create  TTw|%DZADZAw"L0 P  T}%DZADZA}"L0 xa short, catchy, easy TT%DZADZA"L0 P- TX%DZADZA"L0 Pto TT%DZADZA"L0 P- TY%DZADZA" L0 `remember    TZ%DZADZAZ"L0 land understand    TDM&]8DZADZAM5)L0 phrase that would convey the key concepts  TT^&c8DZADZA^5L0 P  Td&8DZADZAd5L0 of IPM to homeowners. The      T&x8DZADZA5L0 lresult was the   Ty&8DZADZAy5 L0 h Think First    TT&8DZADZA5L0 P  TT&8DZADZA5L0 P    TM8JDZADZAMGL0 lSpray Last (TF    TT8JDZADZAGL0 P- Td8JDZADZAGL0 TSL)  T8JDZADZAG L0 dcatchphrase TT8%JDZADZAGL0 P  T&8JDZADZA&GAL0 which was later coupled with a caterpillar image to form the BPC  &" WMFC $0$         T|MJ\DZADZAMY]L0 logo. The logo was first used on refrigerator magnets and incorporated into the BPC homepage        TXJ\DZADZAYL0 Pin TpJ\DZADZAYL0 X1998.    TM]oDZADZAMlL0 |Shortly thereafter, the  T]!oDZADZAl L0 dstaff reserv T"]oDZADZA"lL0 ed the Uniform Resource Locator    TT]oDZADZAlL0 P  T]?oDZADZAl L0 `(URL) of     TMoDZADZAM~L0 www.thinkfirstspraylast.org    TToDZADZA~L0 P  TToDZADZA~L0 P. TT oDZADZA ~L0 P Rp @Times New Roman5$73_m1$7 474Ev14$7 .v1`G* Times ew RomanH4Cp1߄4ln14b24.-dv% % % '% LdMM!??% (   % % %  TTMRDZADZAML0 P   % % %  TXM^DZADZAML0 PTF  TT_dDZADZA_L0 P- Te DZADZAeL0 SL and the caterpillar logo   TT DZADZA L0 P  Td1DZADZAL0 Twere  TT26DZADZA2L0 P  T7DZADZA74L0 promoted widely to the homeowner audience beginning          TMDZADZAML0 |somewhere around 1998.    TxDZADZAL0 \In the  T`5DZADZAL0 TMas T6DZADZA6L0 |ter Gardener trainings    T6DZADZAL0 pthat Gary conduct  TT7<DZADZA7L0 Ps Td=UDZADZA=L0 T, he TTVZDZADZAVL0 P  Tx[DZADZA[L0 \explain TTDZADZAL0 Ps TTDZADZAL0 P  TdDZADZAL0 Thow     T|MDZADZAML0 \growers   T;DZADZAL0 and professional applicators   TX<IDZADZA<L0 Pha TXJWDZADZAJL0 Pve TTX]DZADZAXL0 P  T^DZADZA^L0 lbeen practicing TTDZADZAL0 P  TLDZADZAL0 tIPM for many years.    TMDZADZAML0 xAlthough the message      TdMiDZADZAML0 Twas  TjDZADZAj L0 `initially TTDZADZAL0 P  T=DZADZAL0 |intended to convey IPM  &" WMFC $$ Tl=XDZADZA>L0 Xjust  TdYpDZADZAYL0 Tto h TqDZADZAq L0 `omeowners   TTDZADZAL0 P  TDZADZAL0 and other untrained applicators  TlDZADZAL0 X, it  TpDZADZAL0 Xgradua TdDZADZAL0 Tlly     TlMlDZADZAML0 Xtook  TpmDZADZAmL0 Xon the TTDZADZAL0 P  T|DZADZAL0 \broader  T|DZADZAL0 \meaning   T cDZADZA L0 lof representing TTdlDZADZAdL0 P  TdmDZADZAmL0 TIPM   T$DZADZAL0 in a less bureaucratic to  T`%6DZADZA%L0 Tne. TT7=DZADZA7L0 P   % % %  TTMRDZADZAML0 P   % % %  TXM^DZADZAM L0 PTF  TT_dDZADZA_ L0 P- TPeDZADZAe VL0 SL quickly became widely popular with partner organizations promoting stewardship and             TPM\!DZADZAM+L0 sustainability principles to homeowners. It        TT]a!DZADZA]L0 P  TTbd!DZADZAbL0 Pi Te!DZADZAe L0 ds very easy  T`!DZADZAL0 Tto  Tq!DZADZAL0 remember, which allows ho      Tr!DZADZAr L0 dmeowners to      TM!3DZADZAM07L0 quickly find the BPC homepage. Evidence of its utility        TX!3DZADZA0L0 Pis TT!3DZADZA0L0 P  T8!3DZADZA0'L0 reflected in the popularity of the BPC      T|M3EDZADZAMBL0 \websites  Tx3EDZADZABL0 \, which  TT3EDZADZABL0 P  TT3EDZADZABL0 Pc T3EDZADZAB L0 dollectively   T3?EDZADZAB L0 `received  Td@3ZEDZADZA@BL0 Tover TT[3`EDZADZA[BL0 P  THa3fEDZADZAaB*L0 442,000 page views in the last fiscal year   TTg3jEDZADZAgBL0 P, TTk3pEDZADZAkBL0 P  Tq3EDZADZAqB L0 d47% of the     TMFXDZADZAMUL0 tDepartment s total.    TTFXDZADZAUL0 P   % % %  TTMYRgDZADZAMeL0 P   % % %  TMhzDZADZAMwL0 pIn summary, the TF  (&FWMFC$$  TThzDZADZAwL0 P- ThzDZADZAwKL0 SL catchphrase was developed to convey the principles of IPM to homeowners          TpMzDZADZAM[L0 following the enactment of Public Law 1997, Chapter 389 which established the state policy            T`zDZADZAL0 Tto    TxM|DZADZAML0 \minimiz   TT}DZADZA}L0 Pe TTDZADZAL0 P  TDZADZA;L0 reliance on pesticides. It became popular with partner orga    TDZADZA!L0 nizations, was easy to remember,        TMDZADZAM<L0 and gradually took on more prominence in BPC outreach effort      TTDZADZAL0 Ps T0DZADZA&L0 . The staff has not been aware of any      T8M@DZADZAM'L0 criticism of the catchphrase until now.    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New Roman---  2 <M0   , 0'  2 0   , 0'@Times New Roman--- 2 0 Phone: s  2 I0 207  2 ^0 - 2 c0 287  2 x0 - 2 }0 2731  2 0  > 2 0 FAX: 207   2 0 - 2 0 287  2 +0 - 2 00 7548  2 L0  ?  2 0 E   2 0 - 2 0 mail:  )2 0 pesticides@maine.gov   2 @0  0 42 p0 www.thinkfirstspraylast.org   2 0    2 0  0  2 M0  @Times New Roman---- @ !- , 0',-,-@Times New Roman---@Times New Roman------  2 6-P--- 2 =-AUL --- 2 S-R.---  2 ^- ---  2 a-L---  2 h-E---  2 n-P--- 2 u-AGE---  2 -  ,-'---  2 D-G --- 2 M-OVERNOR7---  2 |-  @Times New Roman---  2 `-  ',-@Times New Roman---@Times New Roman------  2 FZ-S --- 2 Fc-TATE OF   ---  2 F-M--- 2 F-AINE  ---  2 F-  ,-'---  2 Z-D --- 2 Z -EPARTMENT OF    ---  2 Z1-A --- 2 Z< -GRICULTURE   ---  2 Z-,---  2 Z- ---  2 Z-F --- 2 Z-OOD AND  ---  2 Z-R --- 2 Z-URAL N ---  2 Z+-R --- 2 Z7-ESOURCES ---  2 Z-  ,-'---  2 n -B --- 2 n,-OARD OF  ---  2 np-P --- 2 n{ -ESTICIDES   ---  2 n-C --- 2 n-ONTROL  ---  2 n-  ,-'--- 2 9-28 ---  2 K- ---  2 O-S --- 2 X-TATE L ---  2 -H --- 2 -OUSE L ---  2 -S --- 2 -TATION  ---  2 -  ,-'------  2 '-A --- 2 2-UGUSTA  ---  2 i-,---  2 m- ---  2 v-M--- 2 -AINE  --- 2 -04333   2 -- 2 -0028 ---  2 -  ',----  2 W-W --- 2 W-ALTER --- 2 W-E.---  2 W- ---  2 W-W --- 2 W-HITCOMB ---  2 W -  ,-'---  2 e-C --- 2 e -OMMISSIONER---  2 e-  ,-'  2 s-  ,-'---  2 -H --- 2 -ENRY M--- 2 -S.--- 2 - ---  2 -J--- 2 -ENNINGS ---  2 -  ---  2 -D --- 2 -IRECTOR ---  2 -  '- @ !-- @ !-- @ !-- @ !-- @ !-'- - %- - '@Times New Roman- - -   2 0    2 ] 0 MEMORANDUM    2 0     2 M0    2 M0 Date:O   2 m0    2 }0  0 2 0 July 17, 2012  2 0    2 M0 To:   2 a0    2 }0  0 2 0 BoardO   2 0    2 M0 From:O    2 q0    2 }0  0 22 0 Henry Jennings & Gary Fish      2 b0    2 0M0 Subject:   2 0~0  / &2 00 Background on the   2 0+0  2 01 0 Think First    2 0~0   2 00   2 0 0 Spray Last    2 00   2 00   2 0 0 Catchphrase   2 0&0    2 BMR0 __________________________________________________________________________________  2 B0     2 TM0    2 gM 0 Public Law    2 g0 1997 L2 g+0 , Chapter 389 established the state policy    2 g0 to  2 g0   2 g0 minimiz:    2 g0 e  2 g 0   ,2 g0 reliance on pesticides  2 g0 .   J2 yM*0 Following enactment of the law, the Board        2 yc 0 reviewed and   2 y 0 discussed  2 y 0 the law and i  2 yO 0 deas about   L2 M+0 implementing its intent. The Board decided       &2 g0 it was logical to    D2 &0 target homeowner use of pesticides to     d2 M;0 promote the principles of Integrated Pest Management (IPM)         2 0 because:  2  0   @Symbol- - - @"Arial---- - -   2 e0 ---  2 l0  - - -  y2 }I0 Sales information indicated a sharp increase in residential pesticide uses        2 C0   - - -   2 e0 ---  2 l0  - - -  2 }0 Lice  d2 ;0 nsed applicators had already received years of IPM training   2 0   - - -   2 e0 ---  2 l0  - - -  :2 }0 BPC surveys and anecdotal evide  ;2 Q 0 nce indicated that homeowners gi     :2 (0 ve little thought to pesticide i    2 }0 use  2 0    P2 M.0 In developing a homeowner outreach campaign, t      ,2 0 he staff decided that  2  0 the term    2 H0 I 2 M 0 ntegrated   2 0 P  2 0 est    2 M0 M 2 [0 anag 2 w0 ements   2 0   Y2 40 was too much like jargon and/or too bureaucratic to    >2 "0 effectively market to homeowners.      %2 "M0 Consequently, thet    2 "0 y  2 "0   42 "0 diligently worked to create   2 "w0   +2 "}0 a short, catchy, easy   2 "0 - 2 "0 to  2 "0 - 2 " 0 remember    "2 "Z0 and understand   I2 5M)0 phrase that would convey the key concepts   2 5^0   22 5d0 of IPM to homeowners. The      "2 50 result was the   2 5y 0 Think First e    2 50   2 50    "2 GM0 Spray Last (TF     2 G0 - 2 G0 SL)  2 G 0 catchphrase  2 G0   m2 G&A0 which was later coupled with a caterpillar image to form the BPC           2 YM]0 logo. The logo was first used on refrigerator magnets and incorporated into the BPC homepage        2 Y0 in 2 Y0 1998.   /2 lM0 Shortly thereafter, the  2 l 0 staff reserv :2 l"0 ed the Uniform Resource Locator     2 l0   2 l 0 (URL) of    42 ~M0 www.thinkfirstspraylast.orga     2 ~0    2 ~0 .  2 ~ 0  @Times New Roman---- @ !M- ---  2 M0   - - -  2 M0 TF   2 _0 - 42 e0 SL and the caterpillar logoa    2  0   2 0 were   2 20   Y2 740 promoted widely to the homeowner audience beginning         .2 M0 somewhere around 1998.    2 0 In the : 2 0 Mas .2 60 ter Gardener trainings    %2 0 that Gary conductn   2 70 s 2 =0 , he  2 V0   2 [0 explain:  2 0 s  2 0   2 0 how    2 M0 growers   72 0 and professional applicators   2 <0 ha 2 J0 ve  2 X0   "2 ^0 been practicing  2 0   )2 0 IPM for many years.    +2 M0 Although the message      2 M0 was  2 j 0 initially  2 0   .2 0 intended to convey IPM   2 >0 just r 2 Y0 to h 2 q 0 omeowners    2 0   :2 0 and other untrained applicators  2 0 , it r 2 0 gradua 2 0 lly    2 M0 took a 2 m0 on the  2 0   2 0 broader  2 0 meaning   "2  0 of representing  2 d0   2 m0 IPM   12 0 in a less bureaucratic toc  2 %0 ne.  2 70   ---  2 M0   - - -  2 M0 TF   2 _0 - 2 eV0 SL quickly became widely popular with partner organizations promoting stewardship and            L2 M+0 sustainability principles to homeowners. It         2 ]0    2 b0 i 2 e 0 s very easy  2 0 to  12 0 remember, which allows ho      2 r 0 meowners to     ^2 0M70 quickly find the BPC homepage. Evidence of its utility        2 00 is  2 00   F2 0'0 reflected in the popularity of the BPC     2 BM0 websites  2 B0 , whichs   2 B0    2 B0 c 2 B 0 ollectively   2 B 0 received l 2 B@0 over  2 B[0   J2 Ba*0 442,000 page views in the last fiscal year    2 Bg0 ,  2 Bk0   2 Bq 0 47% of the    (2 UM0 Departments total.     2 U0   ---  2 eM0   - - -  &2 wM0 In summary, the TF     2 w0 - |2 wK0 SL catchphrase was developed to convey the principles of IPM to homeowners         2 M[0 following the enactment of Public Law 1997, Chapter 389 which established the state policy            2 0 to   2 M0 minimizs    2 }0 e  2 0   d2 ;0 reliance on pesticides. It became popular with partner orga    =2 !0 nizations, was easy to remember,       e2 M<0 and gradually took on more prominence in BPC outreach effort       2 0 s D2 &0 . The staff has not been aware of any     F2 M'0 criticism of the catchphrase until now.     2 A0   "System--   00//..՜.+,D՜.+,` px    "fb88 Board of Pesticides Control Title8 _PID_HLINKSUseDefaultLanguageVersionLCIDA d"$http://www.thinkfirstspraylast.org/) mailto:pesticides@maine.gov x   !"#$%&'()*+,-./0123456789:;<=>?@ABCDEFGHIJKLMNOPQRSTUVWXYZ[\]^_`abdefghijlmnopqrstuvwxyz{|}~      !"#$%&'()*+,-./0123456789:;<=>?@ABCDEFGHIJKLMNOPQRSTUVWXYZ[\]^_`abcdefghijklmnopqrstuvwxyz{|}~      !"#$%&'()*+,-./013456789@Root Entry F|UeBData c1TablekKIWordDocumentSummaryInformation(BDocumentSummaryInformation82CompObjr  F Microsoft Word 97-2003 Document MSWordDocWord.Document.89q