аЯрЁБс>ўџ 35ўџџџ4џџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџьЅС` №ПrbjbjЫsЫs 4ЉЉrџџџџџџЄ&&&&&&&:ТТТТ Ю:Њ Ђюююююююю) + + + + + + $LhДЎO &юююююO &&ююd ˆ ˆ ˆ ю &ю&ю) ˆ ю) ˆ ˆ Že h&&э ют ‚*ц‚ШТј Э  z 0Њ н b |b э b&э (ююˆ юююююO O ~ юююЊ юююю:::ФўФ:::ў:::&&&&&&џџџџ Working with the Press Basics: Media Advisory A media advisory is an alert to the media to be aware of an upcoming event. It’s an urgent invitation to a press conference or special event. It’s sent 3 or 4 days prior to the event and must be newsworthy! Be sure to catch their attention. Use letterhead, double space and leave ample margins. Keep to one page. Include contact name/position/telephone number in upper right hand corner. Under contact name, put release date. If information is sent out in advance and event must be kept confidential, include “Embargoed until (date of event)”. Use a short, catchy headline, in bold letters. If you use a sub-headline, it should be in upper and lower case and underlined. Include who, what, when, where, why (using bullets is a good way to do this). Include special note at the end for specific photo opportunities (with local dignitaries or youth groups), or opportunities for interviews before or after the event. Signal the end with three pound signs (###). After emailing/faxing advisory, follow up with reporters to assure they attend. Press Release A press release is used to hand out the day of en event, or to announce new information, new facts or milestone accomplishments of your program/agenda. Use letterhead, double space and leave ample margins. Include contact name/position/telephone number in upper right hand corner. Under contact name, put release date: (For Immediate Release: Date) Your headline should be short, catchy and in bold letters. If you use a sub-headline, it should be in upper and lower case and underlined. Include all pertinent information. If you’re talking about an event, include specifics. Include quotes from relevant parties. Make sure quote is approved by speaker. Signal the end of the release with three pound signs. (###) After emailing/faxing press release, follow up with reporters for coverage.  ./" # љ  D R ъ ы Ќ А )1qrќѕьтвЪРЖРќвЪРЈРЖРЄhЈVhd,hd,6CJOJQJhя|CJOJQJhd,CJOJQJhd,OJQJhd,hd,6CJOJQJaJhd,CJOJQJhd,5OJQJ hd,hd,hd, /" # Y k Ж м R в Ц ѓ C D R їђузЯФФФФЙЎЃЃ˜˜Яї & Fdgdd, & Fdgdd, & Fdgdd, & Fdgdd, & Fdgdd,dgdd, $„^„a$gdd,$„d^„a$gdd,gdd,dgdd,rўR ъ ы ! l В >—ц#opqrњђччччччччђђх & Fdgdd,dgdd,gdd, 21h:pd,Аа/ Ар=!А"А#а$а%ААаАа а†œ8@ёџ8 d,Normal_HmH sH tH F@F d, Heading 2$$„а@&^„аa$CJ$D@D d, Heading 3$@&5CJ$OJQJDAђџЁD Default Paragraph FontRiѓџГR  Table Normalі4ж l4жaі (kєџС(No Listrџџџџ /"#YkЖмRв ЦѓCDRъы!lВ>—ц#opqt(0€€˜0€0€€0€€˜@0€/˜ 0€/˜ 0€/˜ 0€/˜ 0€/˜ 0€/˜ 0€/˜ 0€/˜ 0€/˜ 0€/˜ 0€/˜0€/(0€/˜0€D˜0€D˜ 0€D˜ 0€D˜ 0€D˜ 0€D˜ 0€D˜ 0 €D˜ 0 €D˜ 0€€˜0€˜0€˜0€€в ЦѓDtjЫ00ЂjЫ00€hЫ00€`‹0€@0 j‹00МАrR r r tt џ!ђ00`mxФђCm‘)1qqttђQ6АHнџю[%6АHнџџ*А>6АHнџsUB6АHнџ|0L6АHнџ „h„˜ўЦh^„h`„˜ўOJQJo(o№ „h„˜ўЦh^„h`„˜ўOJQJo(o№ „h„˜ўЦh^„h`„˜ўOJQJo(o№ „h„˜ўЦh^„h`„˜ўOJQJo(o№ „h„˜ўЦh^„h`„˜ўOJQJo(o№sUB|0Lџ*А>ю[%ђQџџџџџџџџџџџџџџџџџџџџџџџџхЈVd,‚Mnя|qtyНЇ0џ@€ppь ppr€@џџUnknownџџџџџџџџџџџџG‡z €џTimes New Roman5€Symbol3& ‡z €џArial]& LydianLucida Sans Unicode9‡ŸGaramondS€Monotype SortsSymbol"ёˆ№аhжSУ&фSУ&V V Y№аДДr4oo2ƒQ№HX)№џ?фџџџџџџџџџџџџџџџџџџџџџd,ВџџWorking with the Press Basics:Malory ShaughnessyMalory Shaughnessy      ўџр…ŸђљOhЋ‘+'Гй0œ˜РЬшє ,8 X d p|„Œ”ф Working with the Press Basics:Malory ShaughnessyNormalMalory Shaughnessy2Microsoft Office Word@^аВ@